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Services
Welcome to Fables & Filth! We take pride in delivering quality service tailored to your needs. Our team consists of skilled marketers and dedicated assistants, equipped with training and expertise to help you succeed. Let us partner with you to achieve your goals!
Serena Knights
10+ Years in Marketing Management
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Serena Knights is the kind of founder who doesn’t just run Fables & Filth—she breathes life into it. Equal parts creative director, community-builder, and marketing brain, Serena is a dedicated marketer with the rare ability to see the big picture and the tiny details that make a brand feel unforgettable. She’s the person behind the curtain who’s already ten steps ahead: mapping the campaign, refining the hook, polishing the visuals, and making sure every reader touchpoint feels intentional, exciting, and wildly on-brand.
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At her core, Serena is an avid book enthusiast—not in a casual “I like reading” way, but in a full-bodied, passionate, this-is-my-world kind of way. She understands reader behaviour, trope psychology, binge-reading habits, and what makes someone stop scrolling. She knows how to position a story so it lands in the right hands, with the right vibe, at the right time. She has an instinct for what sells, what sticks, and what sparks that “I NEED THIS” feeling—while still protecting the heart of the book and the author’s voice.
​​​​​​​​​​​​​​Expect a PA who can help with things like:
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Launch and content planning: turning “I should post” into an actual schedule with purpose, themes, and clear calls-to-action
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Copywriting and post creation: blurbs, hooks, captions, teasers, trope posts, brand voice polish, and platform-specific versions
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Brand consistency: making your socials and promotional materials look cohesive, professional, and recognisably you
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Promo coordination: newsletters, swaps, giveaways, ARC/Street team support, event participation, and cross-promo management
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Reader engagement support: community prompts, comment/DM response templates, engagement boosters, and retention strategies
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Asset organisation: keeping your graphics, links, media kits, and “where is that file?” chaos under control
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Accountability and momentum: the gentle push, the structured plan, the follow-through—without the burnout
Serena Knights is for the author who’s ready to stop feeling like they’re doing everything alone. If you’ve got a story worth shouting about, Serena is the person who will help you package it, present it, and promote it with confidence—so your books don’t just release… they arrive.
Services
Monthly / Once-Off
Includes 2 Platforms
(Eg. Facebook/Instagram)
Scheduling Included
Up to 1 post a day per platform.
Additional platforms optional.
Content is provided to you for review.
Responding to comments and questions (if the answers are known).
Everything you could ever imagine in a Personal Assistant. I take care of everything you need from the cover design, the formatting of your book to finding your ARC and Street Team, creating your communities, scheduling your social content, website building, newsletters, promos and so much more.
Fixed Priced Editing!
Two rounds of editing: Copy/Line Editing, where I provide all the suggested changes for you to review, and after your review an additional round of proofreading - that's two for the price of one!
Cap is 90,000 Words. For short stories please reach out for a quote.
Save Yearly
Includes 2 Platforms
(Eg. Facebook/Instagram)
Scheduling Included
Up to 1 post a day per platform.
Additional platforms optional.
Content is provided to you for review.
Responding to comments and questions (if the answers are known).
Everything you could ever imagine in a Personal Assistant. I take care of everything you need from the cover design, the formatting of your book to finding your ARC and Street Team, creating your communities, scheduling your social content, website building, newsletters, promos and so much more.
Consider this your no-cap editing service! Copy/Line Editing and Proofreading. Don't pay per book! Great for authors who rapidly release and require ongoing editing services.
Working with Serena has truly been one of the most meaningful experiences of my creative journey. In the short time she has been my PA, she has been a constant source of hope, encouragement, and inspiration. She helped me see possibilities I never would have believed were possible on my own. In the two years I’ve been writing, I have never felt this supported, cared for, or inspired. Serena has an incredible way of looking at what you’ve already accomplished and helping you recognize its value, while also showing you how much more is possible.
Her insight and guidance didn’t just improve my work—they changed the way I see myself as a writer. What makes Serena truly special is how genuine she is. She creates a space where you feel safe to grow, to try new things, and to step outside your comfort zone. Because of her, I’ve opened myself up to ideas and opportunities I would have never considered before, and I finally feel like I belong in this space. I am beyond grateful for her support and belief in me.
I wholeheartedly recommend Serena to anyone looking for a PA who is not only insightful and professional but deeply invested in your success. Working with her is not just helpful—it’s empowering.
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As the founder of Fables & Filth, Serena has built a reputation for being bold, professional, and relentlessly supportive. She shows up with the energy of a hype woman and the precision of a strategist: she can talk aesthetics and brand presence one minute, then pivot into conversion-focused copy, audience targeting, and launch structure the next. She thrives on the moving parts other people find overwhelming—timelines, assets, content scheduling, promo stacks, reader funnels, formatting checks, metadata basics, link hygiene, platform readiness, and all the small-but-critical “did you remember this?” steps that can quietly make or break a launch.
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But what makes Serena stand out isn’t just her skill—it’s her commitment to the author’s success. She doesn’t treat books like products to push. She treats them like worlds worth spotlighting properly. Working with Serena feels like having someone in your corner who genuinely cares about your story getting the attention it deserves—and who has the tools to make that happen. She’s practical, honest, and solutions-first: if something isn’t working, she’ll tell you (kindly), fix it, and replace it with something sharper.
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As your PA, Serena is ready to take your books and stories to the next level through hands-on support and strategy that matches your goals. Whether you need someone to keep you consistent, take the pressure off the admin side, or actively build your marketing momentum, Serena can step in as the steady engine behind the scenes—organising, polishing, and elevating.